Academic work
Lectures
IU Internationale Hochschule | 2023 – today
bm – Bildung in Medienberufen | July 2018 – today
HMKW Hochschule für Medien, Kommunikation & Wirtschaft Köln | 2019 – 2020
DAMK Düsseldorf | seit 2021
WAK Westdeutsche Akademie für Kommunikation Hürth | 2021 – 2023
Subjects
Human-Computer-Interaction
Change, Ethics & Innovation
Artificial Intelligence & Machine Learning
Digital Marketing: Web Usability
Digital Marketing: Mobile Marketing
Digital Marketing: SEA & Google Ads
Digital Marketing: Web Statistics Google Analytics
Digital Marketing: Email Marketing
Digital Marketing: Social Media Marketing
Digital Marketing: Online Marketing Strategy
Media design: Digital media production
Basics of design
Image design & composition
Design conception
Usability, UX & UI
Project management (classic and agile)
Brainstorming and creative techniques
Online marketing | usability, SEA, SEO, SMM, newsletter & web analysis
Social Media & Content Marketing
Film basics (synopsis, treatment, storyboard, perspectives, shot sizes and screenplay, planning, production & post-production)
Cross-media publishing
Web design basics (HTML 5 and CSS 3)
Content-Management-Systems (WordPress, Typo 3)
Requirements for bachelor or master theses
In order to know what I expect from you in terms of academic work before you start your thesis, you should have already written a seminar paper with me. This will help you to know the correct formalities of the thesis and my requirements for the source work and thus be better able to complete your thesis. Please prepare a two-page synopsis in advance so that the topic can be clearly defined at the beginning of the thesis and the sources can be evaluated. This will serve as a guide for finding a topic and is a prerequisite for supervision. Formal requirements are the correct citation of at least three journal articles in order to gain an insight into the current state of research.
Selection of supervised bachelor or master theses
Optimizing Usability and User Experience: A Comparison of Digital Interface Design Approaches for Web and App Development
Using agile methods in digital project management: success factors and challenges in the implementation of digital media projects
Cross-media campaigns: strategies for linking digital and traditional media in modern marketing
The influence of color psychology and design principles on the conversion rate in digital sales processes
Efficient multichannel publishing: An analysis of automated workflows in the production of digital content
Social media as a marketing tool: An investigation into the effectiveness of influencer campaigns in the B2C sector
SEO and SEA: Analyzing synergies to increase the visibility and reach of digital marketing campaigns
Interactive storytelling methods: The future of user engagement strategies in digital content marketing
Designing digital media for accessibility: Requirements and implementation strategies according to WCAG guidelines
E-commerce optimization: A study on the importance of user experience and design in online shopping
Inbound marketing strategies in the digital age: How to drive long-term customer engagement through content creation
Collaborative tools in project management: The influence of digital platforms on the efficiency of media productions
Augmented reality in digital marketing: Potentials and limits of new technologies for customer loyalty
Mobile-first design: analyzing the challenges and opportunities of responsive web design in the digital age
Gamification in digital marketing: An innovative approach to increasing interaction and brand loyalty