What inspired the design and development of the medienberufe.de website? To inspire and guide the next generation of media professionals, we focused on creating a visually stunning and user-centric platform tailored to their ambitions. Data-driven and based on interviews and feedback surveys. Which technologies and frameworks were used to build the website? WordPress CMS, GTM,…
48fps´s optimal target audience includes individuals and organizations seeking innovative approaches in media, design, digital marketing, artificial intelligence, and business development. Specifically, this could include the following groups: Educational Institutions and Universities Target: University leaders, professors, students, and education experts. Needs: Future-oriented teaching concepts, digital transformation in education, and the integration of AI in teaching and learning…
In the fast-paced world of digital marketing, staying ahead of trends isn’t just a bonus—it’s a necessity. As we move into 2024, digital marketing is evolving at lightning speed, and businesses are competing fiercely for online visibility, customer engagement, and brand loyalty. In this article, we’ll dive into the future of digital marketing and focus…
Master thesis: Relevance of social media marketing in the acquisition process of private universities Development of guidelines for TikTok advertising Abstract | Acquiring new customers is essential for private universities because competition among universities is fierce. Digital channels are now used by almost all competitors in the higher education sector and companies have to choose…
Usage rights and passwords included. Simply extend the lifetime of your website. Whether for one year or 10 years.You decide.There are no additional costs for you if you want to use your successful website for longer than planned.Because the usage rights for your website are included. Your corporate font on your website For optimal corporate…
Abstract Web design plays a pivotal role in online marketing, combining aesthetic and technical considerations to enhance user experience and engagement. This paper explores foundational web design concepts through a practical example of a basic HTML and CSS layout, emphasizing the importance of semantic structuring, the box model, and responsive design principles. The study highlights…
Skript Design & Marketing: Materialien zu meinen Vorlesungen und Unterrichtseinheiten: Thema Format Version Mediengestaltung: HTML 5 & CSS 3 – Grundlagen PDF V 2.0 / 2023 Mediengestaltung: Gestaltungskonzeptionen Mediengestaltung: Digitale Medienproduktion PDF PDF V 2.0 / 2023 V 2.0 / 2023 Projektmanagement Digitale Medienproduktion Advanced Vorbereitung: Thesis + mündliche Prüfung PDF PDF PDF V…
Do you know Tumblr? Tumblr is a powerful and easy to use blogging platform. You can choose between several free and premium themes to build your blog the way you like it. Personally, I prefer self-hosted solutions to stay self-sufficient. But the easy handling of Tumblr combined with features such as pointing a custom domain to…
Nachfolgend eine kurze Übersicht wichtiger Online-Marketing-Begrifflichkeiten: BEGRIFF BEDEUTUNG A-/B-Test Aufteilung der Zielgruppe in zwei Gruppen, um zwei Varianten z.B. einer Anzeige zu testen. Google Ads Werbeprogramm von Google Ad Click Klick auf ein Online-Werbemittel mit dem Ziel der Conversion Ad Impression / Ad Views Aufrufe eines Werbemittels über einen AdServer. Gemeint sind reine Sichtkontakte. Advertorial…
Sie möchten Ihre Webseite kontrollieren, stetig optimieren und den Erfolg steigern? Mit Hilfe von statistischen Daten u.a. über die Besucheranzahl, Besuchsdauer und Besucherverhalten können Sie aussagekräftige Schlüsse auf Stärken und Schwächen Ihrer Seite ziehen. Mit Google Analytics haben Sie diese Entwicklungen fest im Blick. Google Analytics ermöglicht Ihnen, durch die Einbindung eines Tracking-Codes in den…