From Concept to Clicks – Elevating Altstadt-Center Herford's Online Presence.
Real Estate & Project Management Company with a strong local focus around Cologne, (2023)
In 2023, I partnered with Turi AG to craft a new digital presence for Altstadt Center Herford, one of the city’s key shopping destinations. From conceptualization to implementation, this project was a full-spectrum digital overhaul aimed at boosting user engagement and foot traffic.
Scope of Work
- Art Direction (Online): Created a modern, sleek design that reflects the dynamic retail environment Turi AG
- Concept Development: Crafted a user-friendly layout to enhance navigation and emphasize tenant promotions.
- Implementation: Developed a responsive, SEO-optimized website with seamless functionality across all devices.
- SEO Strategy: Targeted key search terms to boost online visibility, resulting in higher organic traffic.
- Ongoing Updates: Regular content updates to reflect seasonal campaigns, new store openings, and events.
Results & Impact
- Performance Growth: The website experienced a measurable increase in traffic, engagement rates, and user satisfaction.
- Client Satisfaction: Turi AG expressed high satisfaction with the results, leading to a contract extension into 2025.
- Extended Collaboration: Continued partnership for updates, optimization, and future enhancements.
Conclusion
This project highlights the transformative power of strategic web design and SEO in the retail sector. By aligning the online presence of Altstadt Center Herford with the physical shopping experience, I contributed to strengthening the brand’s connection with its community and driving measurable growth.
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Keywords: Altstadt Center Herford website, retail website design, shopping center web development, Turi AG, SEO for retail, digital transformation case study, responsive web design, e-commerce website strategy.
Client: Turi AG
URL: altstadt-center-herford.de
Project: Webdesign (WordPress) & Local SEO