Carnival is more than just a tradition in Cologne – it is a way of life and deeply rooted in the city’s cultural identity. Every year during the so-called “fifth season”, Cologne is transformed into a colorful spectacle that attracts people from all corners of the world. The highlight, the street carnival, unites locals and visitors in exuberant celebrations, parades and colorful costumes. Carnival clubs such as KG Blau-Gold Weilerswist play a key role in keeping the tradition alive and passing it on from generation to generation. Carnival symbolizes community, tradition and joie de vivre and makes Cologne a unique cultural metropolis worldwide.

As a traditional carnival club in the heart of Weilerswist, KG Blau-Gold stands for joie de vivre and cohesion. KG Blau-Gold decided on a complete website relaunch in order to make the solidarity with its members and the attractiveness of the club visible digitally. Studio 48fps was commissioned to design a modern, functional WordPress website with an integrated booking system and image gallery that appeals to various target groups – from club members and sponsors to potential event visitors.

Challenge: harmonizing tradition and modernity

The requirement was clear: the new website had to reflect the tradition and charm of KG Blau-Gold while also offering modern functionalities. In addition to a contemporary design, the main focus was on implementing a user-friendly booking system for events and training offers. It was also important to design the site in such a way that members and interested parties can find up-to-date information at any time and experience the lively atmosphere of the club.

The approach: precise planning and smooth implementation

The website was completely redesigned over a period of 12 weeks. The 48fps team placed particular emphasis on a well thought-out structure and clear user guidance. To ensure that all requirements were met, the project planning was precisely coordinated so that potential complications could be taken into account in advance. With a fresh, modern design that is optimized for both desktop and mobile users, the website was designed to be visually appealing and user-friendly. The image gallery allows visitors to get a visual impression of the events and immerse themselves in the club’s world. In addition, the booking system offers an easy way to register for events and offers, which reduces the administrative workload for the association.

Results: Significant improvement in visibility and user satisfaction

12 months after the relaunch, the results show that the project has fully achieved its objectives:

• Organic visibility: targeted SEO optimization significantly increased visibility in search engines. The backlinks of the old site were completely taken over, which contributed to the stability of the domain authority.
• Loading time and performance: The loading time of the site was significantly reduced through technical optimizations, which has a positive effect on the user experience and the search engine ranking.
• Booking system: The integrated booking system facilitates the reservation process for events and offers a clear administration option.
  Feedback and surveys: Members and visitors to the website were consistently positive about the new site. The modern design and clear structure were particularly praised.

Conclusion: A complete success thanks to careful planning and implementation

The new website of KG Blau-Gold Weilerswist has created a bridge between tradition and modernity. Thanks to the precise planning and dedicated commitment of 48fps, the project was implemented smoothly and without complications. The result is a website that is not only functional and aesthetically pleasing, but also contributes to increasing the reach and satisfaction of the club’s members in the long term.

Client: KG Blau-Gold Weilerswist

Project: Webdesign (WordPress) & Local SEO

URL: https://kg-blau-gold.de

Keywords: website relaunch, WordPress, booking system, carnival club, Weilerswist, modern website, club website, image gallery, optimize loading time, organic visibility, 48fps, case study